Melissa Cunningham is Vice President of Marketing + Brand at Berkshire Hathaway HomeServices Fox & Roach, REALTORS® (BHHS Fox and Roach), which is part of HomeServices of America, the nation’s largest provider of total home services. In her role, Melissa directs strategic marketing and integrated communications programs for the largest single-market, U.S. real estate and financial services company in the Mid-Atlantic region more than 75 sales offices and over 5,500 sales professionals.
Recognized for a track record of accelerating growth at Fortune 500 companies and a tenure at BHHS Fox and Roach characterized by successive leadership and development opportunities, Melissa brings extensive marketing, brand strategy, project and account management experience to the role. During her tenure, Melissa spearheaded the transition from print media to digital automation, led an enterprise-wide rebrand and brand integration for 50+ mergers and leads content and communications strategy enterprise-wide. Melissa also serves on the company’s Diversity Leadership Council, which is tasked with expanding and formalizing diverse and equitable practices across the entire BHHS Fox & Roach, REALTORS® and The Trident Group of companies.
Melissa serves on the board of the Alumni Society at Penn State Great Valley, a graduate campus located in suburban Philadelphia, and previously served on the board of the Easttown Library Foundation. She also regularly volunteers with the Morris Animal Refuge in Philadelphia.
Melissa earned her B.A at Bryn Mawr College and M.B.A at Penn State Great Valley. She also holds Project Management and Agile Business Analysis certifications from Penn State Great Valley. Melissa residents in the Greater Philadelphia Area with her husband and two children.
What would you like to say about your career in Real Estate and the industry?
The real estate industry is unstoppable, forever changing and always exciting. I am proud of my success with the Philadelphia area’s enduring market leader, but more than that, I work in an industry that fundamentally impacts the communities where we live through homeownership and the opportunity to build legacies. These community connections drive our business and help to power our charitable foundation, Fox & Roach/Trident Charities, which in 2020 celebrated 35 years of giving back.
It may be the technology innovations that power the real industry to create the dynamic environment where I thrive. But at the heart of it, it’s the people who drive it – – the colleagues I work with at BHHS Fox & Roach/Trident, the agents I serve and ultimately the people in my community who we have the privilege and opportunity to help everyday. And that is what drives me, to create “the place to be” for the people I serve by being better tomorrow than I was today.
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