F.C. Tucker agents harness data to make home buying, selling more efficient

buyside | February 13, 2019

Region’s largest real estate brokerage launches ‘Buyside’

Monday, January 28, 2019 4:00 AM via The Times.

F.C. Tucker Company, Indiana’s leading independent real estate company, this week added a key tool to its Tucker Technology Platform, a new data analysis tool that helps REALTORS® match buyers with potential new homes and provides sellers with rich new data about the value of their home. The web-based platform, created by real estate analytics company Buyside, feeds search data from major real estate sites such as Zillow, Trulia and more, into one easy-to-use tool for consumers on TalktoTucker.com, the region’s most visited independent real estate brokerage website.

“This tool is powerful for both consumers and agents,” said Nadeem Muhammed, F.C. Tucker’s Vice President of Digital Marketing and Technology. “Today’s home buyer and seller are hungry for accurate data about the market and their property in particular. Tucker agents now have an edge on serving their clients with the ability to provide and interpret information in real time.”

The Buyside platform uses a proprietary algorithm combining buyer activity from all of F.C. Tucker’s listings and a variety of other sources to form a more complete picture of the buyer demand for any property in the market. Having access to this real-time buyer demand data gives F.C. Tucker agents a valuable asset for attracting seller leads and winning more listings.

“We’re excited to partner with F.C. Tucker Company, a true leader in their local market,” said Charles Williams IV, founder and CEO of Buyside. “Our enterprise partnership provides their sales professionals access to valuable insights about their market and an innovative new way to better serve their customers.”

Buyside’s core products include Home Valuation Sites that allow homeowners to understand the approximate value of their home using multiple automated valuations, as well as insight into the real-time buyer demand in their market. The Buyer Market Analysis report helps listing agents navigate pricing scenarios with prospective sellers by providing insights on buyer demand and showcasing a list of matching buyers available for the home. Lastly, the back-end matching platform from Buyside intelligently connects listings agents with buyers agents who are a potential match for the property – ensuring more targeted marketing of the home and a quicker sale.

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