Buyside Announces New Client Event, “Buyside THRIVE”

Charles Williams | February 22, 2021


Published February 23, 2021 — Buyside, the industry’s leading provider of homebuyer insights is announcing a 2-day, client exclusive, virtual event that will provide value for brokers and agents alike. The company has amplified its capacity and value for broker relations by adding key players to the team and now looks to find creative ways of engaging their partners.

The event will run from February 24-25 and will highlight Buyside’s first public announcement on their expansion into mortgage and other services, supporting clients beyond their Real Estate business. As a part of their 2021 Product Roadmap, Buyside is thrilled to announce the launch of several new products including the Buyside Seller Report as well as Mortgage and Equity components to support the needs of their partners. 

Charles Williams, Founder and CEO of Buyside, is excited to announce a new way to connect Buyside’s clients with solutions. “As we continue to grow in partner training, support and product, I am extremely proud to see the innovative methods our team is executing on to serve our partners.”

Ashley Terrell, EVP of Partnerships at Buyside, and her growing team have pulled together this last-minute event as a new method of communicating with clients, including top industry leaders to contribute content on how Buyside’s evolution is in line with their own company’s growth. “Buyside THRIVE will be a fast-paced, half day virtual event designed to show you what we have been working on and give you a sneak peak of what you can expect from our team in 2021. We are very excited.”

Event Content Contributors include: 

  • Paul Boomsma, President & CEO of Leading Real Estate Companies
  • Emmanuel Fonte, Vice President of Ultimate Client Relationship & Digital Strategies of John L. Scott Real Estate
  • Rajeev Sajja, SVP of Innovation at Berkshire Hathaway HomeServices Fox & Roach
  • Peter F. Hunt, Chairman and CEO of Hunt Real Estate
  • Dan Forsman, President and CEO of Berkshire Hathaway HomeServices Georgia Properties
  • Kevin Patai, Director of Digital Marketing of Howard Hanna
  • Kelly Gesick, Director of Digital Innovation and Marketing Services at Chase International
  • Jeni Pardo de Zela, Chief Marketing Officer at Mott & Chace Sotheby’s International Realty
  • Paula Renaldo, Chief Marketing Officer at The Keyes Company 
  • Erik Kaukonen, Division Director of Career Development at Florida Properties Group
  • Wendi Iglesias, CIO of The Keyes Company
  • Ann King, Vice President Berkshire Hathaway HomeServices Florida Network Realty
  • Kathryn Redican, Chief Operating Officer, Berkshire Hathaway HomeServices New England Properties, Westchester Properties, and New York Properties
  • Jeremy Elser, Chief Data Scientist at Buyside

About Buyside

Buyside is a data analytics and marketing company whose mission is to help real estate brokers profit from their largest untapped asset—data. Buyside collects behavior signals from homebuyers and homeowners, using it to power actionable insights and intelligent marketing tools that help brokers capture seller leads, win more listings, and close more transaction sides in-house. For more information, visit or email