Buyside Adds Ashley Terrell as EVP of Partnerships, Continues Exponential Growth

Buyside | January 15, 2020

By RE Technology January 15, 2020 — Buyside, the industry’s leading provider of homebuyer insights, announced that Ashley Terrell will join the company as Executive Vice President of Partnerships. Terrell will be responsible for managing new and existing broker clients on the platform.

Terrell began her career in the real estate industry as a real estate agent before joining Real Estate Digital’s broker group in 2013. Constellation Software acquired Real Estate Digital in 2018 where Terrell continued in her role in supporting brokers.

“Taking care of our brokerage customers is the most important role in our company,” says Charles Williams, IV Buyside CEO. “We welcome Ashley who comes to us highly recommended by our clients and fits perfectly into our company culture.” Buyside is actively hiring more staff in all departments to support the company’s rapid growth.

“Having worked closely with Ashley, I know her to be a strong, client-centric leader who has always been focused helping us maximize our technology investments,” says Buyside client Rei Mesa, CEO at Berkshire Hathaway HomeServices Florida Realty. “Her technology acumen coupled with her knowledge of how we operate our business makes Ashley a great partner to our firm.” Florida Realty is among the largest firms of HomeServices of America deploying Buyside. BHHS Florida Realty has been aggressive at driving adoption companywide and operates one of the strongest regional marketing programs to connect agents with homebuyers.

“Buyside’s platform unlocks the power of broker buyer data for agents so they can win more listings, become more profitable and command greater control over their inventory,” says Terrell. Terrell’s group will be supporting Buyside’s core products include Home Valuation landing pages, which combines multiple automated home valuations with visualizations of real-time buyer intent; Buyer Match™ dashboard, which intelligently pairs home buyers and sellers within a brokerage; and Real-time Buyside Market Analysis (BMA), which arms a brokerage’s agents with insights on buyer demand to help them close more listing presentations. “Buyside is the first big data company in real estate that is really making a difference to the performance of its brokerage clients, and I am excited to be a part of that,” says Terrell.

About Buyside

Buyside is a data analytics and marketing company whose mission is to help real estate brokers profit from their largest untapped asset—data. Buyside collects behavior signals from homebuyers and homeowners, using it to power actionable insights and intelligent marketing tools that help brokers capture seller leads, win more listings, and close more transaction sides in-house. For more information, visit or email

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