While most top producing real estate professionals understand that having quality leads in the pipeline equates to more sales, generating these high-quality leads can be a challenge—especially in low-inventory markets where listing leads are the hottest commodity. Enter Buyside, a company that helps agents find seller leads by analyzing the demand activity, and helps to keep the seller loyal post-transaction.
“As a business services provider, we’re always looking to provide our brokers with tools that will add value to them, their clients, and their business,” says Jason Waugh, president and CEO of Berkshire Hathaway HomeServices Northwest Real Estate and Berkshire Hathaway HomeServices Real Estate Professionals. Waugh says he uses Buyside to provide premium resources his team needs to not only excel, but also to become the deep well of service knowledge their clients deserve.
So how does it work? Buyside finds quality seller leads by helping agents lean on an asset they already have: their buyers. In real-time, the company analyzes the thousands of buyer leads that have been generated each month and uses them to help attract those highly coveted seller leads. Buyside provides sellers with a lead-gen marketing suite that includes customized landing pages with multiple property valuations, guiding potential home sellers to inquire about receiving a professional valuation and advice.
“While nothing will replace the need for an experienced professional, the intelligence from Buyside is proven to rapidly convert a lead to a revenue-producing customer,” says Waugh.