Jeni Pardo de Zela, a native of the Chicagoland suburbs, moved to Rhode Island over twenty years ago to attend the University of Rhode Island where she earned a B.A. in History. Over the years Jeni has gained an extensive background in social media, digital & email marketing, website analytics and print media. In her previous position as the Marketing Director for an independent real estate firm her team was awarded multiple international marketing awards, including the 2014 Outstanding Social Media Savvy Award, awarded by Who’s Who in Luxury Real Estate.
As Chief Marketing Officer of Mott & Chace Sotheby’s International Realty, Jeni uses the multitude of tools provided by Sotheby’s International Realty to expand brand exposure throughout Rhode Island.
Jeni is also a graduate of Ascend: The Executive Leadership Experience offered by Realogy.
What would you like to say about your career in Real Estate and the industry?
Over the last fifteen years I have watched the real estate industry go through many cycles of change when it comes to technology in the industry. It wasn’t that long ago that agents had to download their digital pictures from a camera to their desktop and the idea of cloud storage was unimaginable for most. It has been exciting to watch the changes and the inevitable growth of my colleagues as they learn the latest software or download the newest app.
Over the last year we have come up with new and some “old school” ways of marketing new technology partners, such as Buyside. The most successful integration has been in our print marketing; every newspaper ad we run includes a QR code for a free home valuation. The combination of old and new technology has gained us many leads and a few listings over the last few months and the seamless client experience makes Buyside one of our favorite tech tools.
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