Published November 11, 2017 via RISMedia
How Buyside gives one of Miami’s top brokerages the power to win more sellers and close more listings
Karina Lopez, marketing director for ONE Sotheby’s International Realty in Miami Beach, Fla., was looking for a new technology that could help her agents capture potential seller clients and differentiate themselves to win listing presentations. According to Lopez, Buyside has proven to do just that.
With the company for approximately four years, Lopez has been tasked with providing the best technology and service for the firm’s agents. “We’re fortunate to have an incredible brand like Sotheby’s behind us, but I also work to make sure we have the best local tools,” says Lopez.
One of the tools Lopez and the rest of the firm’s team has come to rely on is Buyside, a data science and marketing solution Lopez learned about from an affiliate in a Long Island Daniel Gale Sotheby’s International Realty office.
“The system was the exact kind of tool we needed to make sure we not only provide a better service, but also give our associates a competitive edge.”
Lopez likes how Buyside allows the firm’s clients to access a huge amount of relevant, engaging data on a home in one simple inquiry, ensuring ONE Sotheby’s captures more seller leads than ever before.
“When it came to lead generation, we knew we needed to rely on more than website traffic that would hopefully result in an inquiry,” says Lopez. “Every real estate brokerage allows you to search for real estate, and there are national real estate portals that do the same. Buyside allows us to offer a new service and connect with prospects in a completely different way.”
Clients can submit an address and not only see an estimate of what the home is worth, but, more importantly, see exactly what the real-time buyer demand is for a home like theirs.
“It’s just like checking your savings account or the value of a stock,” says Lopez. “You want to see how it’s doing, but you don’t necessarily need to speak to a financial advisor—but if you need an expert opinion, it’s just a click away.”