Charles Williams, Buyside’s Founder and CEO, has announced the expansion of the company’s senior leadership team with the addition of three tenured real estate industry veterans: Alissa Harper, VP, Growth; Dan McKeehan, VP, Operations; and Laura Scott, Chief Success Officer. Buyside is a data science & marketing company helping brokers transform real-time buyer data into leads, listings and profits. “On the heels of a multi-year partnership with a major national franchise, the additions to our team will help to fuel continued expansion and ensure powerful ongoing results for our clients.” said Williams. “The staff enhancements are part of our commitment to building a world-class leadership team with deep real estate and technology industry experience to help our clients leverage what we believe is their largest untapped asset: real-time buyer data”.
Alissa Harper, VP of Growth, joins Buyside from Market Leader, Trulia, and most recently, Zillow Group where she built and led the company’s Broker Engagement Team. “Alissa’s background in real estate and impressive track record at various growth stage tech companies gives her a keen understanding of how to partner with real estate brokerages, addressing their challenges and seizing new opportunities” said Williams. “Having successfully worked through three mergers and acquisitions, she brings a wealth of knowledge to the team”.
Dan McKeehan, VP of Operations, comes to Buyside from Dotloop where helped to scale the nationwide deployment of the platform, with large regional and national real estate franchise brands earning impressive user adoption levels with high customer satisfaction. “Dan knows what it takes to rollout solutions at scale ensuring both agent and brokerage success” said Williams.
Laura Scott, Chief Success Officer is a veteran of Northwood Realty Services and Douglas Elliman, where she spent over a decade overseeing daily operations, driving strategy and recruiting efforts. Williams adds: “Laura has the instincts, insight, and talent to help brokerages deploy technology in a way resonates with their agents, ensuring adoption, agent success and brokerage profitability.”
Buyside has now partnered with nearly 50 of the largest real estate brokerages in the country, collectively representing over 100,000 agents, and is unique in providing real-time, real estate buyer data.