Buyside™ Reports Record Uptick in Partnerships, Engagement, and ROI Despite Pandemic

Steve Peele II | September 2, 2020

Originally posted on

WAYNE, PA, September 02, 2020 /24-7PressRelease/ — Buyside™, the industry’s leading provider of homebuyer insights helping brokers and agents to win more listings, sees dramatic growth, greater consumer engagement, and massive increase of listing volume through the first half of 2020. In the past 6 months Buyside added 10 large firms to its customer network with the lead generation tool providing $54 billion in listing opportunities and $6 billion in properties listed by their clients.

In recent months, Buyside has launched its innovative service to 10 major real estate firms who in aggregate transacted more than $35 billion in sales volume in 2019, adding almost 20,000 agent users to the Buyside platform. Firms include Howard Hanna and Allen Tate, Latter & Blum, Intero, RE/MAX of Michigan, Century 21 North East, Zeitlin Sotheby’s, Matheiu Newton Sotheby’s, BHHS Hudson, and BHHS Colorado Properties. “We recognize the sell side listing opportunities that Buyside delivers, and the success that Buyside has forged with other large firms” says Howard W. “Hoby” Hanna IV, President of Howard Hanna Real Estate Services & Allen Tate Realtors. “We expect that our heavily trafficked online presence combined with Buyside will deliver a significant increase in new listings in the very near future,” continued Hanna.

Buyside was the first company to enable brokers to show multiple AVMs on a property. “We’re thankful to be experiencing this fantastic growth during these challenging times. It’s a testament not only to the sustainable value we deliver to our clients but also to our ability to scale without skipping a beat in serving the needs of our original supporters,” says Charles J Williams IV, CEO of Buyside. In the first half of 2020, Buyside generated $54 billion in listing opportunities for brokerage customers. Out of the $54 billion in opportunities, $6 billion in property was listed as a result of the Buyside service. This correlated business related directly to Buyside makes the service one of the most productive ROI solutions in real estate brokerage today. “At Century 21 North East, we’re excited to offer our clients a simple Home Evaluation tool conveniently located on our company website at,” says Jim D’Amico, President and CEO of the firm.

Buyside has been heavily focused on customer implementation, product adoption, and training under the direction of Ashley Terrell, Executive Vice President of Partnerships. Buyside recently launched an “at home” engagement series to help agents maximize Buyside as a key strategy for business building. “We have executed a dramatic shift toward investing in helping our customers leverage Buyside as the key component of their business strategy,” says Terrell. “When Buyside is vertically integrated into a brokerage at the C-Suite, Office Managers, trainers, and agents, the amount of business lift that our clients experience is unprecedented.”

About Buyside
Buyside is a data analytics and marketing company delivering more revenue opportunities to real estate brokers and their core services by collecting and analyzing real estate consumer behavior. We use proprietary machine learning and Artificial Intelligence to better understand consumer intent and help companies target the right person at the right time. For more information, visit or email

Media Contact:
Charles J. Williams, IV
Founder, CEO, Buyside

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