BHGRE Metro Brokers launches listing acquisition tool, Buyside to over 2,400 agents

Buyside | April 23, 2019

Better Homes and Gardens Real Estate Metro Brokers launches Buyside, a powerful listing acquisition tool, to over 2,400 agents

PHILADELPHIA, PA, April 23, 2019 /24-7PressRelease/ — Better Homes and Gardens Real Estate (BHGRE) Metro Brokers, a leader in the greater Atlanta market and the largest BHGRE affiliate in the country by agent count, announced a company-wide rollout of Buyside this month. The Buyside platform, which aggregates buyer activity from a variety of online sources, will help BHGRE Metro Broker’s 2,400+ real estate agents connect with more prospective home-sellers by sharing valuable insight into the real-time buyer demand for their home. 

“We’re excited to offer Buyside, a platform which leverages our existing technologies and various data sources, to make our agents smarter about what’s going on in their local market. With Buyside, we can help prospective sellers understand what their home is really worth based on the latest buyer demand trends,” said Craig McClelland, VP & COO at BHGRE Metro Brokers. “The insight and tools provided by Buyside represent a powerful new way to help our agents secure more listings.” 

The Buyside platform, launching to BHGRE Metro Brokers throughout April, will capture buyer activity from the brokerage’s own leading website MetroBrokers.com, as well as national real estate search portals Zillow.com, Trulia.com and more, creating a comprehensive pool of buyers available in the metro Atlanta area. 

“BHGRE Metro Brokers has always been at the forefront of revolutionary real estate technology,” said Charles Williams, CEO at Buyside. “We’re honored to partner with a true industry leader and look forward to helping BHGRE Metro Brokers deliver exceptional value to their agents and the buyers and sellers they serve.” 

Buyside’s core products include Home Valuation Sites which allow homeowners to understand the approximate value of their home using multiple automated valuations, as well as insight into the real-time buyer demand in their market. A Buyer Market Analysis report which helps listing agents navigate pricing scenarios with prospective sellers while showcasing a list of matching buyers available for the home. Lastly, the back-end matching platform from Buyside intelligently connects listing agents with buyers’ agents who are a match for the property – ensuring more targeted marketing of the home and a quicker sale.

ABOUT BUYSIDE
Buyside is a data analytics & marketing company on a mission to help real estate brokers profit from their largest untapped asset: data. Buyside aggregates buyer activity from a variety of sources, using it to power actionable insights and intelligent marketing tools that help brokers: generate and capture seller leads, win more listings, and close more transaction sides in house. For more information, visit http://getbuyside.com.

ABOUT Better Homes and Gardens Real Estate Metro Brokers 
Celebrating 40 years in business, Metro Brokers has grown from just one office and a handful of agents into the largest real estate company in Georgia and one of the top Better Homes and Gardens® Real Estate franchises in the world. The family owned and operated business has 26 offices and 2,400 highly trained sales associates throughout metro Atlanta and north Georgia. Better Homes and Gardens Real Estate Metro Brokers offers a complete range of real estate services including residential and commercial sales; corporate relocation; pre- and post-license training; and insurance, mortgage and title/closing services.

To contact BHGRE Metro Brokers, call 404.843.2500 or visit http://metrobrokers.com.

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